Internet Marketing FAQ - Frequently Asked Questions

	Should my web site incorporate all of the latest technology?
	No. The most successful web sites are designed with the end user in mind. If you are selling high end software and your customers are all connected to the Internet via T1's or some other high speed connection- Sure you can pull out the stops... But if you're selling dog beds to AOL users you better have a site that is designed to that user.
	What do you think about internet malls?
	I believe they are a bunch of hype. Most of them over promise and under deliver.
	What is the advantage of having my own URL?
	Control. Once you own your own domain you can change hosting services and your customers will never know the difference. If you don't own your own domain the company that does own controls you.
	How do I get my own domain name?
	You can register it directly through Internic or you can register it through many hosting services.
	How do I get set up to accept credit cards over the internet?
	You need a merchant account. There are many companies that provide these services. We do not endorse any of these services from this web site but if you would like some resource you can request it by sending e-mail.
	What do you think about audio clips and video clips being available on web sites?
	The question I always ask before recommending audio or video is this- Will it help accomplish the objective of the web site. We work with a lot of professional speakers, most of them want to have audio or video at their web site. Yet the goal of the web site is to get a meeting planner to request their Demo Video which presents the speaker in a much better light than any online audio or video could given toady's technology. So by shown an online video you may actually lose prospects.